Tesco Mobile Triples Your Credit and Triples Its Presence

Tesco Mobile has launched its biggest and most impactful campaign yet to promote a Triple Credit  Pay As You Go message. The activity is running now across roadside, rail, and underground formats.

Not only does this activity see Tesco Mobile expanding beyond its typical roadside-only strategy to also using transport formats, but sees them massively upweighting their traditional roadside presence as well. The brand’s impact on the streets is massive, with the campaign running on broadcast 6 sheets, proximity 48 sheets, backlight 96 sheets, banners, and huge digital screens around the country.

This campaign provides Tesco Mobile the combination of mass awareness and huge impact that they require to challenge the big spending telecoms brands such as Vodaphone and T-Mobile, and announces their intention to become a true alternative to such household names.

By Jim Cotton