Burger King's taste-based 'Whopper' billboards

In December, Burger King launched their campaign focussing on exactly what the Whopper is all about – taste.

We utilised large format for this campaign, which served both to differentiate it from Burger King’s previous 6 sheet and bus focussed activity, and end 2009 with impact.

Going into 2010, the campaign developed with innovative mouth watering ‘Whopper’ special builds in selected cities. These sites were so irresistible that bites kept getting taken out of the burger as the campaign progressed.

By Nadia Di Vuono