Hogarth Digital Wall takes off with American Airlines and Sky!

American Airlines and Sky were given the opportunity by Big Sky Banners to be involved in a free test for the launch of what is now the largest Digital Screen in London. The screen is a whopping 36m wide by 3m high! Located on the A4 at Hogarth Roundabout, the screen targets traffic both in and outbound, reaching commuters en route to Heathrow Airport. The screen is positioned on one of the busiest arterials heading out of central London, with 4 million traffic impacts per 2 weeks.

This location has been around for some years, yet has never quite made it onto mainstream outdoor schedules. Now the site is under the wing of Big Sky Banners, it seems that finally this location is living up to its full potential, as it delivers an impressive, high quality digital screen to a key audience. The photograph shown really doesn't do this screen justice.

By Alice Bowden