Stanley Tools Hit The World's TV Screens Through Out Of Home Advertising

We're thrilled to have finally enticed Stanley Tools back into the world of football! It's been a long time coming as they were once a big player in this market back in the 1980s - Liverpool fans may identify with this!

Well unlike Liverpool, Stanley have just announced a return to their glory days by agreeing a season long deal on LED perimeter boards with 8 English Premier League clubs, with up-weights in Scotland and France plus key World Cup Qualifiers. Despite the large number of football clubs and the different markets involved, ipm were able to negotiate a deal across all of them.

Football perimeters were chosen to reach the client's male bias target audience to drive brand awareness, whilst the LED format allowed greater creative flexibility. By aligning themselves with the English Premier League, Stanley are tapping into its phenomenal global popularity in order to raise their profile in key markets across Europe. In short, they're using tactical OOH in the UK to gain TV exposure throughout Europe.

By Paul Sambrook