IPM launch Verizon into the UK business community

Verizon, a business solutions provider, tasked ipm with targeting the business decision makers of London for their 5 month UK launch campaign.

Canary Wharf, Bank and Waterloo were three areas of critical importance for reaching this audience, with the tube network providing the perfect environment. Hand-selected 12 sheets and LCD screens provided the flexibility to ensure we efficiently and successfully communicated to London’s C-Suite.  Further to this, high impact activity in Gatwick, Heathrow T3 and T5, and London City airports provided us excellent cut through, allowing us to reach our business audience in a striking and dominating way.

Collaboration between the ipm International and UK planning teams, as well as the planning team at UM, was needed to build a cohesive plan to meet the objectives of the client. The high profile sites, including the Heathrow Express Domination and Canary Wharf screen, ensure memorable and effective communication for Verizon to the UK business community.

By Craig Barber