This summer, Sky has teamed up with British Cycling to organise traffic free roads for one day only in London, Manchester, Glasgow and Leicester as a means of rejuvenating our love for our bikes.  To raise awareness of Skyride and to drive registrations, Sky have used OOH as part of a multi-media campaign.

 

The first Skyride was in Manchester on 2nd August. In addition to an awareness driving large format campaign in the city, we also branded the route itself, and ran tactical activity in the days prior to the events to drive additional registrations to the ride.  This entailed the use of digital AdVans and iconic digital screens in the city so people knew there was still time to sign up.

The remaining Skyride events are taking place in Glasgow on Sunday August 23, Leicester on Sunday August 30, and London on Sunday September 20.

 

By Claire Wright