Thanks to OOH, there was no missing the opening of the new Tesco Metro on Tooley St, London Bridge. 6-sheets built anticipation pre-opening, but it was at launch where the strength of the multi format campaign came to life.

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To activate their sponsorship of UEFA Euro 2012 TM , Sharp are conducting an insight project into the passion and culture of football fans. Using biometric data and surveys, a touring mobile ‘FanLab’ and  ... Continue

Dow Chemical, the largest U.S.

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Commuters planning their evening Sky TV viewing can have personalised recommendations tweeted live to Transvision (digital billboards across train stations). The innovative campaign allows the public to engage directly with Sky using a #whatsonsky hashtag.

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In a slight shift in strategy, MasterCard has re-launched their ‘Priceless’ programme. This focuses on providing their customers with ‘Priceless Experiences’ rather than ‘Priceless Moments’ ultimately bringing them closer to their passions.

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Smart phones at the ready! In a media-first for Tesco, ipm has launched the first integrated national Augmented Reality campaign across multi-media channels to promote ‘The Big Price Drop’. Over 3000 products are being slashed in stores across the country in a bid to reduce the nation’s weekly shopping bill.

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Commuters at Euston station are being transported to the tropical beaches and historic tourist destinations of Brazil thanks to the JCDecaux Euston wrap which has been booked as part of a four week campaign by Brazilian Tourism Board

As part of Brazils ongoing strategy to use innovative and high impact formats, the Euston wrap perfectly matched the main objective of raising the country’s profile as an exciting holiday destination.

For four weeks the campaign has provided a fully immersive brand experience covering 200m2 of tunnel linking the station concourse to the Underground.

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Westfield Stratford City launched in grand style.  London Mayor Boris Johnson cut the ribbon and delivered a crowd-pleasing speech, announcing that the mall is setting the pace for the transformation of East London.

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If you are interested in this internship please send your C.V and a cover letter to  ... Continue

As Peggy Lee famously sang, ‘You give me Fever’. Whether she was referring to her country’s excitement about hosting the Olympics is doubtful, but one thing is for sure today, and that is that the UK’s 2012 Olympic anticipation as reached feverish levels.

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As one of the 5 key sponsors of the UEFA Champions League, MasterCard unveiled a tactical proximity campaign for the final game: Manchester United Vs Barcelona, held at Wembley Stadium on the 28th May 2011.

MasterCard had a strong presence both in the run up to the games and during the match itself on outdoor formats that included high profile sites, such as the Torch on the M4.

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Norwegian energy firm Statoil has launched a London only campaign to raise awareness within the UK market.

Statoil have a limited awareness of circa 2% in the UK and is the lowest amongst the core competition: BP, Shell, Total, ExxonMobil and Chevron.

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We wait patiently for the arrival of Postar 2, in anticipation of the added sophistication it will bring to OOH planning and buying.

The gold standard research, constructed by IpsosMORI (following approval from the underwriters and the Postar Board) is now scheduled for release in August/September 2011.

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Following the recent ‘Gone Google’ competition one of the lucky winners, Oakwood Junior School in Southampton was announced today. To celebrate their win we created a splash in the city by launching a large format roadside campaign to raise awareness about the breadth of companies who have Gone Google.

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From 22nd March 2011 till 5th April 2011, The Life Channel will be running a fundraising campaign across all three of its networks (Schools, Malls and GPs) in an effort to raise money for the victims of the Japan disaster.

The Life Channel has teamed up with Universal McCann Birmingham and International Poster Management to run a text based collection for the victims of the Japan Earthquake.

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Statoil are a world leading Norwegian company in oil and gas production. In their first Europe wide OOH activity, they have placed interactive promotional stands within five key airports, with a view to engaging and educating business leaders.

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M&G have expanded  their communication beyond sponsorship of the Chelsea Flower Show & onto the European ski slopes. 

The Investment Fund brand has a highly targeted campaign in ten exclusive ski resorts aimed at key Business Influencers, who are notoriously difficult to reach through traditional media channels.

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A bizarre attempt at cost savings that will do more harm than good, even in theory.  Given that sponsor exclusivity around the immediate vicinity of the games has been passed as legislation by LOCOG, this is never going to happen

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MasterCard has launched a media first for the financial sector in an exclusive deal with CBS and the sponsorship of the Oyster Card Wallets.

This campaign will educate London commuters on MasterCard’s ‘tap & go’ contactless payment service as they travel around London on trains, tubes and buses.

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The Brazilian Tourist Board have taken ownership of an iconic Thames Boat, promoting their destination to an estimated audience of 3.4m tourists and Londoners.

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Sky have kicked off the Ashes cricket tour with a reactive digital OOH campaign. A multi-format schedule built pre-Ashes excitement and a tactical digital campaign was planned to cover the five test match days.

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Always looking to drive sales and improve their stores to meet customer needs, Tesco have extended their Brent Park supermarket, re-launching as Tesco Wembley Extra. They now offer amongst others; Asian, Afro-Caribbean & Kosher food ranges.

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Like many graduates in the current job market, it has taken many months to find a job I want in an industry that I want to be in. After the frustration of two hundred job applications, I have finally landed on my feet as an Account Executive at IPM.

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Connect by Hertz is a pay-as-you-go car membership club with vehicles to rent by the hour from on-street parking bays across the capital. The initiative is part of a European launch which follows the success of the scheme  in the US.

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As part of the ‘Design for Life’ advertising campaign, the current Suzuki Swift TV commercial was recreated live at Westfield Shopping Centre – Alfa and Discoteck, two street-art illustrators reproduced their artwork on a giant canvas in front of shoppers.

Regular live updates were broadcast via 10 digital Transvision screens to over 1 million commuters at main termini stations, including Euston, Victoria and Waterloo.

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Sky Arts launched an art gallery campaign on 16th August in collaboration with the celebrity photographer Rankin. It is the first of its kind.

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Further to the success of their roadside campaign, Microsoft Windows 7 launched an airport campaign to support the airport retailers including Dixons and Sony taking place over the summer to target the peak travelling period.

The airport: Heathrow Terminal 5 (the BA hub), for its concentration of high ABC1 passengers with high disposable incomes.

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As part of their summer travel campaign, MasterCard wanted blanket coverage of the departures area of UK airports so that their message would be the last that passengers saw before boarding their plane. Creatives including Maine Lobster encouraged passengers not to miss out on things that they enjoy on their holiday by using their MasterCard.

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Burton’s have launched a brand new line of delicious, chocolate-covered Cadbury Biscuits that have some of Britain’s favourite Cadbury treats tucked inside.  The biscuits come in three classic variants: Caramel, Crunchie and Turkish Delight.

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Although Wolf Blass Wines are not an official sponsor of the 6 Nations rugby tournament, they wanted to create a positive association with the competition and make some noise around the event. The fixtures started on Saturday 6th February, with Ireland V Italy kicking off the tournament, and the mighty England V Wales at Twickenham following shortly after.

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Tesco Mobile has launched its biggest and most impactful campaign yet to promote a Triple Credit  Pay As You Go message. The activity is running now across roadside, rail, and underground formats.

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To support the launch of the new Samsung LED TVs, Samsung have further increased their investment at Heathrow by buying 2 new sites in Terminal 4. They have also bought a site to support their camera division.

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In December, Burger King launched their campaign focussing on exactly what the Whopper is all about – taste.

We utilised large format for this campaign, which served both to differentiate it from Burger King’s previous 6 sheet and bus focussed activity, and end 2009 with impact.

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MasterCard’s iconic Christmas TV campaign has become a recognisable part of Christmas TV. Emotive images of families and friends being reunited in airport arrivals remind viewers of what’s important at Christmas featuring the slogan:  Spending Christmas together: Priceless.

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Following the success of the Tiffany store at Heathrow Terminal 5, Tiffany & co have launched their 8th London store in Heathrow Terminal 3. The store, which replicates the style of the New York flagship, opened on 4th December 2009.

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American Airlines and Sky were given the opportunity by Big Sky Banners to be involved in a free test for the launch of what is now the largest Digital Screen in London. The screen is a whopping 36m wide by 3m high! Located on the A4 at Hogarth Roundabout, the screen targets traffic both in and outbound, reaching commuters en route to Heathrow Airport.

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The Durex ‘Play’ Take That campaign, planned and executed by Universal McCann Manchester and IPM, scooped a well deserved Gold Award for the 'Freshest Big Idea' at the Fresh Media Awards this week.

IPM were heavily involved in planning the campaign from the initial concept through to completion.

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Burger King’s ‘King Deals’ value menu was launched in February 2009 to compete with the wide range of value offers from other QSRs such as McDonald’s and KFC. However, the King Deals advertising campaigns are more than a value meal: they’re a steal!

The King Deals marketing theme is based around ‘robbery’, as the King Deals menu is such great value it feels like a crime to buy it.

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We're thrilled to have finally enticed Stanley Tools back into the world of football! It's been a long time coming as they were once a big player in this market back in the 1980s - Liverpool fans may identify with this!

Well unlike Liverpool, Stanley have just announced a return to their glory days by agreeing a season long deal on LED perimeter boards with 8 English Premier League clubs, with up-weights in Scotland and France plus key World Cup Qualifiers. Despite the large number of football clubs and the different markets involved, ipm were able to negotiate a deal across all of them.

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Verizon, a business solutions provider, tasked ipm with targeting the business decision makers of London for their 5 month UK launch campaign.

Canary Wharf, Bank and Waterloo were three areas of critical importance for reaching this audience, with the tube network providing the perfect environment.

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The passion, excitement and expectation of the English Premier League reaches fever pitch come the beginning of August. This year was no different.

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This summer, Sky has teamed up with British Cycling to organise traffic free roads for one day only in London, Manchester, Glasgow and Leicester as a means of rejuvenating our love for our bikes.  To raise awareness of Skyride and to drive registrations, Sky have used OOH as part of a multi-media campaign.

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Let battle commence!

Whilst most major retailers are fighting a Back to School price war on TV and press, Tesco have gained the advantage over their competitors by securing a category exclusive deal on a highly targeted national Outdoor campaign.

We have planned six pieces of copy to run across national 6 sheets, carrying essential ‘Back to School’ items such as Pens, Pritt Stick and Tipex.

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ipm have launched a new Digital Planning Matrix which will overhaul our in-house planning processes. The development of the tool was prompted by the ever growing digital portfolio and the increasing demand for tactical digital campaigns (running activity on specific days or certain dayparts etc) as a means of reducing wastage.

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Venturing on to the London transport network this summer will expose you to a wealth of ipm planning. Two of Initiative’s London tourism clients, The Science Museum and London Zoo, will be making a big shout to those in the city in this period through activity in London underground and rail stations.

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I'm absolutely delighted to announce that IPM have signed a three year contract with BSkyB.

I thought I'd share with you all Media Week's article about the deal.

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The day after the death of many generations’ musical hero, the world was thrown into Michael Jackson retrospective mania, with the air-waves being crowded with his hits, and the press dedicating page after page in his honour.

All of the major TV broadcasters also got involved in the hype by airing documentaries of the singer’s career the evening after his death.

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Over two days 100,000 people, primarily excited females, gathered to see Take That perform the opening night of their 2009 Tour at the Stadium Of Light, Sunderland’s football ground. What better place than this to promote Durex’s new ‘Play’ range of female sex products?

The strategy for making this a successful campaign was to secure close proximity, large format sheetage which would target the gig-goers as they made their way to the stadium and queued to see the group.

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PriceWaterhouseCoopers recently became a Carbon Neutral Company and wanted to showcase their commitment to climate change.  What better time to do it than at the Copenhagen Climate Council in May 2009, which united global business leaders to discuss how business could help solve climate change.

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The recent Ricky Hatton Vs Manny Pacquiao fight was surrounded in hype as the nation’s expectations weighed down on the Mancunian fighter. It was one of the highlights in the Sky Sports calendar, with a key goal for the campaign being building box office revenue in the 48 hours leading up to the fight.

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As sponsors of the UEFA Champions’ League, when Manchester United reached the 2009 final, MasterCard briefed us to find a way of giving them strong presence among Manchester United fans travelling to Rome for the final. 

To achieve this with the lowest possible wastage, we chose digital screens at Manchester Airport, which offered the client both flexibility and dynamic messaging.

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Give & Gain day, part of the charity BITC (Business in the Community), happens once a year, and is a day for businesses to get out of the office and into the community to help out in deprived schools, housing estates and many other sites across the UK. 

This year is ipm’s 4th year of taking part and we were assigned a garden restoration task at Spa Green housing estate in Farringdon, London.

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The pre-Christmas outdoor campaign was a product of Tesco’s desire to become the supermarket to shop at for a perfect Christmas, elevating them above their competition in the escalating supermarket price-war.

Tesco needed to build mass awareness of a number of deals, each of which lasted for one week only, starting on Wednesdays.

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I thought you would be interested to look at an example of one the many Tesco store support campaigns that we plan.  This particular example is for the launch of their new Extra Store in Orpington, an area previously dominated by Sainsbury’s stores.

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According to a survey by BAA, one of the most common problems among its passengers is the inability to charge electrical devices, such as mobile phones and laptop computers, at the airport. As an international planner, I know that the one thing that advertisers sometimes struggle to achieve in airports is audience ownership and cut through.

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