Tesco Mobile has launched its biggest and most impactful campaign yet to promote a Triple Credit  Pay As You Go message. The activity is running now across roadside, rail, and underground formats.

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To support the launch of the new Samsung LED TVs, Samsung have further increased their investment at Heathrow by buying 2 new sites in Terminal 4. They have also bought a site to support their camera division.

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In December, Burger King launched their campaign focussing on exactly what the Whopper is all about – taste.

We utilised large format for this campaign, which served both to differentiate it from Burger King’s previous 6 sheet and bus focussed activity, and end 2009 with impact.

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MasterCard’s iconic Christmas TV campaign has become a recognisable part of Christmas TV. Emotive images of families and friends being reunited in airport arrivals remind viewers of what’s important at Christmas featuring the slogan:  Spending Christmas together: Priceless.

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Following the success of the Tiffany store at Heathrow Terminal 5, Tiffany & co have launched their 8th London store in Heathrow Terminal 3. The store, which replicates the style of the New York flagship, opened on 4th December 2009.

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American Airlines and Sky were given the opportunity by Big Sky Banners to be involved in a free test for the launch of what is now the largest Digital Screen in London. The screen is a whopping 36m wide by 3m high! Located on the A4 at Hogarth Roundabout, the screen targets traffic both in and outbound, reaching commuters en route to Heathrow Airport.

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The Durex ‘Play’ Take That campaign, planned and executed by Universal McCann Manchester and IPM, scooped a well deserved Gold Award for the 'Freshest Big Idea' at the Fresh Media Awards this week.

IPM were heavily involved in planning the campaign from the initial concept through to completion.

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Burger King’s ‘King Deals’ value menu was launched in February 2009 to compete with the wide range of value offers from other QSRs such as McDonald’s and KFC. However, the King Deals advertising campaigns are more than a value meal: they’re a steal!

The King Deals marketing theme is based around ‘robbery’, as the King Deals menu is such great value it feels like a crime to buy it.

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We're thrilled to have finally enticed Stanley Tools back into the world of football! It's been a long time coming as they were once a big player in this market back in the 1980s - Liverpool fans may identify with this!

Well unlike Liverpool, Stanley have just announced a return to their glory days by agreeing a season long deal on LED perimeter boards with 8 English Premier League clubs, with up-weights in Scotland and France plus key World Cup Qualifiers. Despite the large number of football clubs and the different markets involved, ipm were able to negotiate a deal across all of them.

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Verizon, a business solutions provider, tasked ipm with targeting the business decision makers of London for their 5 month UK launch campaign.

Canary Wharf, Bank and Waterloo were three areas of critical importance for reaching this audience, with the tube network providing the perfect environment.

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The passion, excitement and expectation of the English Premier League reaches fever pitch come the beginning of August. This year was no different.

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This summer, Sky has teamed up with British Cycling to organise traffic free roads for one day only in London, Manchester, Glasgow and Leicester as a means of rejuvenating our love for our bikes.  To raise awareness of Skyride and to drive registrations, Sky have used OOH as part of a multi-media campaign.

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Let battle commence!

Whilst most major retailers are fighting a Back to School price war on TV and press, Tesco have gained the advantage over their competitors by securing a category exclusive deal on a highly targeted national Outdoor campaign.

We have planned six pieces of copy to run across national 6 sheets, carrying essential ‘Back to School’ items such as Pens, Pritt Stick and Tipex.

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ipm have launched a new Digital Planning Matrix which will overhaul our in-house planning processes. The development of the tool was prompted by the ever growing digital portfolio and the increasing demand for tactical digital campaigns (running activity on specific days or certain dayparts etc) as a means of reducing wastage.

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Venturing on to the London transport network this summer will expose you to a wealth of ipm planning. Two of Initiative’s London tourism clients, The Science Museum and London Zoo, will be making a big shout to those in the city in this period through activity in London underground and rail stations.

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I'm absolutely delighted to announce that IPM have signed a three year contract with BSkyB.

I thought I'd share with you all Media Week's article about the deal.

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The day after the death of many generations’ musical hero, the world was thrown into Michael Jackson retrospective mania, with the air-waves being crowded with his hits, and the press dedicating page after page in his honour.

All of the major TV broadcasters also got involved in the hype by airing documentaries of the singer’s career the evening after his death.

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Over two days 100,000 people, primarily excited females, gathered to see Take That perform the opening night of their 2009 Tour at the Stadium Of Light, Sunderland’s football ground. What better place than this to promote Durex’s new ‘Play’ range of female sex products?

The strategy for making this a successful campaign was to secure close proximity, large format sheetage which would target the gig-goers as they made their way to the stadium and queued to see the group.

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PriceWaterhouseCoopers recently became a Carbon Neutral Company and wanted to showcase their commitment to climate change.  What better time to do it than at the Copenhagen Climate Council in May 2009, which united global business leaders to discuss how business could help solve climate change.

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The recent Ricky Hatton Vs Manny Pacquiao fight was surrounded in hype as the nation’s expectations weighed down on the Mancunian fighter. It was one of the highlights in the Sky Sports calendar, with a key goal for the campaign being building box office revenue in the 48 hours leading up to the fight.

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As sponsors of the UEFA Champions’ League, when Manchester United reached the 2009 final, MasterCard briefed us to find a way of giving them strong presence among Manchester United fans travelling to Rome for the final. 

To achieve this with the lowest possible wastage, we chose digital screens at Manchester Airport, which offered the client both flexibility and dynamic messaging.

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Give & Gain day, part of the charity BITC (Business in the Community), happens once a year, and is a day for businesses to get out of the office and into the community to help out in deprived schools, housing estates and many other sites across the UK. 

This year is ipm’s 4th year of taking part and we were assigned a garden restoration task at Spa Green housing estate in Farringdon, London.

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The pre-Christmas outdoor campaign was a product of Tesco’s desire to become the supermarket to shop at for a perfect Christmas, elevating them above their competition in the escalating supermarket price-war.

Tesco needed to build mass awareness of a number of deals, each of which lasted for one week only, starting on Wednesdays.

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I thought you would be interested to look at an example of one the many Tesco store support campaigns that we plan.  This particular example is for the launch of their new Extra Store in Orpington, an area previously dominated by Sainsbury’s stores.

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According to a survey by BAA, one of the most common problems among its passengers is the inability to charge electrical devices, such as mobile phones and laptop computers, at the airport. As an international planner, I know that the one thing that advertisers sometimes struggle to achieve in airports is audience ownership and cut through.

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