Further to the success of their roadside campaign, Microsoft Windows 7 launched an airport campaign to support the airport retailers including Dixons and Sony taking place over the summer to target the peak travelling period. The airport: Heathrow Terminal 5 (the BA hub), for its concentration of high ABC1 passengers with high disposable incomes. Continue...
2010-08-05
As part of their summer travel campaign, MasterCard wanted blanket coverage of the departures area of UK airports so that their message would be the last that passengers saw before boarding their plane. Creatives including Maine Lobster encouraged passengers not to miss out on things that they enjoy on their holiday by using their MasterCard. Continue...
2010-07-20
