Our golden rule is that we plan to your objectives, not ours.
We approach every brief with an inquisitive mind because you need us to think, rather than just implement. We’ll ask you lots of questions because we need to understand what you want to achieve and who you want to target. That way we can see where outdoor fits and how to get the best out of your budget.
To communicate a healthy eating message to young, less affluent mothers, we would use these interrogative maps to ensure we talk to the right people in the right place before we start thinking about the most relevant ways of creating a conversation.
Click the maps above to view full size
What you’ll like about working with ipm are our precision targeting tools that help us plan better. For example we have Censys, which allows us to map demo and geodemographic trends against Census, TGI, and Personicx GEO data. This helps us to understand the regionality, lifestyle and buying habits of your audience, and thus influences the formats and locations we buy on your behalf.
Optimum, another of our unique planning tools, allows us to identify exactly how many panels we require per town and city in order to maximise the efficiency of your outdoor and reduce wastage.
The benefits of these tools are evinced in our planning. We recently changed the entire UK outdoor posting system to accommodate a heavy weight short term sales push for Tesco. Using mapping, we skewed sites to audience and proximity in the run up to the busiest shopping days of the week.
For Orange, we engaged a youth audience by dominating specifically chosen social areas, using multiple formats and interactive specials to create a social experience built by word of mouth.
We have also capitalised on the immediacy of digital for Microsoft ‘I Am A PC’, where we uploaded user-generated content onto a myriad of screens.
 Tesco |
 Orange |
 Microsoft |
