February saw the start of the Suzuki Swift outdoor campaign, their first for over five years.

The campaign ran across major conurbations and was designed to engage with the traditional Suzuki market as well as building awareness amongst a new generation of consumers. Distribution in the conurbations was designed to maximise coverage amongst Suzuki Swift's key target audience of ABC1 25-44 year olds without compromising overall cover.

Large formats were used to build stature; these included a high percentage of backlight sites to showcase the vehicle on main arterial routes. In addition to the conurbation campaign, advans were used to support the Suzuki dealers around the UK.

The February activity is the first burst of a longer term campaign strategy to raise awareness of the Suzuki brand.